Data shows that businesses have the ability to increase sales by as much as 40% when the design of their shop focuses on their store’s environment and works well with their business space. Good shopfitters will know that the right design can help make your products and services more relatable and will help meet the demands of your customers.
Your shop design speaks volumes about your brand, which is why it’s essential to have the right design for your product and space. Consider companies like Apple, sure they have an excellent product that people are willing to line up for, but part of their product is the experience they provide for their customers.
Companies like Apple have high because they show their customer base what they want, rather than tell them. Therefore, Apple customers are buying a total experience more than anything, and this is what the right shop design should provide your customers. When they walk into your business, they should feel like they must have your products or services.
Here are some ways shopfitters on the Sunshine Coast are helping their clients raise the roof on sales revenue.
Many people say, “don’t judge a book by its cover,” but most of us do anyway. We’re just hardwired to judge what we see at first sight. Think of your storefront or foyer as the face of your business. Consider the lighting, door designs, door handles, furniture, and what the layout of the space is like. These things may seem trivial or unimportant, but they have more of an impact on your sales than you probably even realize and shopfitting firms on the Sunshine Coast focus on every last detail. See some examples on this page.
The Right Floor Plan
The entire layout of the shop depends upon a few variables:
- The amount of customers you receive
- Amount of staff members
- Your budget
- The type of fitting, fixtures, and furniture
While you will most likely find a lot of floor plans and layouts online, your goal should be to make yours unique and focused on your brand, giving your customers that total brand experience. Some shopfitters may allow you to view a virtual simulation so you can see some ideas for your layout and get an idea of what customer and staff traffic will be like as they move around your prospective layout.
Depending on your brand and your products, a good shopfitter will include attractive display cases that showcase your products well. For example, Ikea uses white-colored shelving to help their colored products stand out well, and Louis Vuitton shelves are made of clear glass and accent lights.
One of the biggest reasons a store fails is because color schemes are often overlooked in the shopfitting process. With the right color schemes, they can inspire your customers to buy and even give them the illusion that there is more space. Colors can also incite positive and fun energy. Really, what you want to do is put your customers in the right mood and enhance their overall brand experience.
What Good Shopfitters Really Do
Shopfitters don’t just provide you with a beautiful storefront or retail space, they can also help you create a good impression and the right impression by giving your store the brand recognition it needs to have a good long-lasting reputation for your products. At Oakridge Building Group, our shopfitters on the Sunshine Coast are all about customization because your brand is unique. Click here to learn more.